The IPL 2026 brand rankings reveal a significant shift in advertising dynamics. Google has seen a rapid rise, challenging traditional sponsorship advantages. As of May 4, 2026, Google’s VR Score stands at 92, closing in on TATA’s score of 97.
Current VR Scores:
- TATA: 97
- Google: 92
- Tata Sierra: 89
- Campa: 85
- TATA AIG: 83
- Havells Lloyd, Angel One, Asian Paints: 81
- Kingfisher: 80
- Hero: 77
- TVS: 75
- Amul: 49
- Muthoot Finance: 52
This competitive landscape indicates that the IPL advertising environment is more dynamic than ever. The rise of digital platforms like Google is reshaping how brands engage with audiences. TATA remains a dominant player, but the gap is narrowing.
Notable Changes:
Super Money climbed from rank 27 to rank 17 within three weeks.
