ORDRE Group Selects Alitheon® FeaturePrint® Expertise to Deliver Transparency, Traceability, and Belief to the International Style Trade

Manufacturers, Retailers and Resellers Can Now Leverage FeaturePrint No-Contact Serialization Expertise By means of ORDRE Group Authentique Platform

PARIS, July 11, 2024 /PRNewswire/ — Alitheon, the worldwide chief in optical AI for no-touch serialization, as we speak introduced The ORDRE Group will leverage Alitheon’s optical AI know-how – FeaturePrint – as a part of its groundbreaking digital software, Authentique, to authenticate luxurious merchandise all through their full lifecycle, and supply return and guarantee fraud safety. With over 50 issued patents, FeaturePrint serializes gadgets, elements, and merchandise with only a picture from a typical digicam, with out including something to the merchandise or marking it in any approach. Style manufacturers, retailers, and resellers can now entry FeaturePrint by means of the Authentique platform.

FeaturePrint was created to unravel the worldwide, multi trillion-dollar downside of counterfeit and grey market items, untraceable gadgets, and misidentification of bodily merchandise. With a typical industrial digicam or cell phone, FeaturePrint’s algorithms convert the minute floor particulars of a bodily merchandise into a singular digital fingerprint that can be utilized to irrefutably establish the merchandise. As with human fingerprints, every digital ‘FeaturePrint’ is exclusive, inherent, and chronic. This permits manufacturers to make use of no-touch serialization and forego proxies and components like tags, QR codes, and labels, all of which could be eliminated, manipulated, and counterfeited themselves. This highly effective know-how is utilized in quite a lot of key industries together with luxurious items, collectibles, artwork, valuable metals, healthcare, authorities, and transportation, together with automotive and aerospace.

This announcement comes at an inflection level for the style trade because the implementation of latest laws inside Europe mandate using Digital Product Passports (DPPs) to foster full provenance of merchandise. As DPPs take maintain within the area, FeaturePrint can be utilized as an goal irrefutable connector to hyperlink bodily merchandise with their digital identities. FeaturePrint’s integration with Authentique will substitute antiquated strategies of traceability and verification which might be based mostly on proxies equivalent to tags, QR codes, and NFC chips, that are prone to manipulation, elimination, and counterfeiting. 

“Incorporating Alitheon’s FeaturePrint into our Authentique platform will create the ultimate customary of traceability for these buying style and luxurious items,” mentioned Simon P. Lock, CEO and Founding father of the ORDRE Group. “Our deep presence and understanding of the market, mixed with Alitheon’s superior know-how, will allow our clients to deal with a few of our trade’s largest challenges. Collectively, we’re ushering in a brand new period the place counterfeit items, grey market merchandise, and fraudulent returns will not be a difficulty.”

The improved Authentique platform will allow clients to stick on the highest degree to the approaching DPP laws within the EU, that are sure to make their approach into america and different elements of the globe long-term. Furthermore, it allows transparency all through the worth chain.

“We developed FeaturePrint to allow a world wherein transparency, traceability, and belief have been achieved simply and easily with not more than a photograph from a cell phone,” mentioned Roei Ganzarski, CEO of Alitheon. “Be it an plane engine half, a automotive brake pad, a pharmaceutical, or a luxurious product, we as workers and customers wish to know that the merchandise is what it ought to be – actual, authorized, and proper. Integrating FeaturePrint into Authentique now affords that belief to the style and luxurious items markets like by no means earlier than.”

To be taught extra about FeaturePrint, go to www.alitheon.com.

About Alitheon
Alitheon® is the chief in superior optical AI and creator of FeaturePrint®, a patented system connecting the bodily and digital worlds through a safe and immutable hyperlink. FeaturePrint digitizes for gadgets and merchandise, what fingerprints are for folks – a singular identifier that does not require marking, modifying or including something to the merchandise. Utilizing only a digicam, FeaturePrinting allows authentication, identification and traceability of particular person gadgets out of thousands and thousands of comparable objects, avoiding counterfeits, eliminating elements’ misidentification and minimizing using improper merchandise. FeaturePrint is at the moment used for quite a few hint and authentication functions throughout automotive, prescription drugs, aerospace and protection, medical gear, valuable metals, and luxurious items and collectibles.

About The ORDRE Group
Based in 2014, The ORDRE Group is the main style know-how agency powering the enterprise of style. The Group includes three complimentary enterprise models: ORDRE: B2B digital showrooms for wholesale incorporating multi-brand platform ORDRE.com and customized showrooms ORDRE Meta. ORB360 Digital Imaging: Proprietary 360˚ view imaging know-how developed particularly for the style trade. Providers embody 360 pictures and video, 2D and Ghost. Authentique: A groundbreaking B2C App with non-invasive authentication and digital ID know-how for luxurious merchandise utilizing blockchain and NFTs. At the moment, the enterprise has operations in Paris, London, New York, Milan, Sydney, LA, Shanghai, Tokyo, Hong Kong and Dubai. Key purchasers embody: Louis Vuitton, The Row, Balenciaga, Givenchy, Michael Kors, Yohji Yamamoto, Thom Browne, Simone Rocha, Agent Provocateur, Victoria Beckham and extra.

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SOURCE Alitheon

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