Guitar Middle names chief expertise and knowledge officer

This audio is auto-generated. Please tell us when you’ve got suggestions.

Dive Temporary:

  • Bringing one other new face to its C-suite, Guitar Middle has appointed Adolfo Rodriguez as government vice chairman and chief expertise and knowledge officer, efficient instantly.
  • Rodriguez reviews to CEO Gabe Dalporto, the musical instrument retailer introduced Tuesday. He’ll information Guitar Middle’s tech technique and work to boost the shopper expertise, per the corporate.
  • Rodriguez has over 25 years of expertise and joins the corporate from Advance Auto Elements the place he oversaw tech developments throughout e-commerce, shops, merchandising, stock, pricing and provide chain. He additionally beforehand held senior management roles at Citrix and IBM. 

Dive Perception:

With the hiring of a brand new head of expertise, Guitar Middle continues to shake up its government management staff. Final fall, the corporate named Dalporto as its new CEO, changing former CEO Ron Japinga. Tim Martin, who beforehand served as the corporate’s CFO from 2012 to 2022, additionally returned to the chief monetary place at the moment. Together with its new CFO and CEO, the retailer additionally named Ken Hicks as chairman of the corporate’s board. 

Adolfo Rodriguez

Picture courtesy of Guitar Middle


The management modifications continued into this yr. In March, Guitar Middle named Kristin Shane as its government vice chairman and chief merchandising and advertising and marketing officer, bringing together with her prior expertise at PetSmart and Goal. In Could, the corporate appointed Michael Martin as government vice chairman of retail gross sales and operations, placing him in command of the corporate’s retailer operations and customer support.

Rodriguez mentioned his new function will supply the prospect to mix his skilled experience and private expertise as a musician. 

“Adolfo’s intensive expertise and distinctive potential to harness rising applied sciences make him an outstanding addition to Guitar Middle as we forge forward with our transformation,” Dalporto mentioned in a press release. “His experience in core retail methods and processes and his ardour for reworking the shopper expertise make him an ideal match at Guitar Middle.”

The modifications within the Guitar Middle’s C-suite come within the years following its chapter. In late 2020 the corporate exited Chapter 11 chapter with two further homeowners: Brigade Capital Administration and The Carlyle Group. Underneath the reorganization plan, the retailer re-emerged with new debt capital, new fairness and extra liquidity.

Leave a Comment