Magnite is Most popular Know-how Companion to Improve TELUS’ CTV Providing

Magnite (NASDAQ: MGNI), the most important impartial sell-side promoting firm, as we speak introduced TELUS (TSX: T) (NYSE: TU), a world-leading communications expertise firm, has chosen Magnite’s SpringServe advert server and Magnite Streaming SSP as its most popular advert expertise options in Canada. TELUS will make the most of Magnite’s advert server for its Free Advert-Supported TV (FAST) and on-line video promoting stock.

The partnership comes at a time when the TV trade is present process a seismic shift, with shoppers more and more watching TV content material by way of ad-supported streaming. In accordance to analysis performed by Magnite, 74% of Canadian shoppers are watching streaming TV in comparison with solely 51% who’re watching paid conventional TV1. Since rolling out FAST channels to TELUS TV+ prospects in April, TELUS has enabled extra TV choices without charge to prospects. The FAST channels, together with TIME, Tastemade, The Washington Publish, and extra, additionally present a singular alternative for advertisers and companies to raise their digital methods and join with TV audiences.

Magnite’s SpringServe advert serving platform is constructed for linked TV (CTV) and video promoting, offering TELUS with higher perception, transparency, and management to ship extra optimum video advert experiences. Magnite’s Streaming SSP allows TELUS to handle and monetize its CTV stock with instruments particularly designed to assist premium, long-form video, and high-quality viewing experiences.

“Being chosen to assist one of many largest telecommunications firms in Canada and amplifying their CTV and streaming TV enterprise is a good privilege for us,” mentioned Damien Véran, Head of Canada and LATAM at Magnite. “As TELUS’ main advert tech accomplice, TELUS is activating their set-top field, streaming, and on-line video stock on the Magnite advert server and consolidating their audiences to fight fragmentation challenges for patrons. We’re desperate to forge new pathways that can redefine the Canadian promoting panorama for the higher and create extra impactful promoting experiences for his or her prospects.”

“Our collaboration with Magnite equips us with the very best expertise wanted to ship a premium promoting expertise for each shoppers and types,” mentioned Amit Nag, Vice-President of Smarthome, Leisure and Transformation at TELUS. “FAST channels symbolize a considerable progress space for our enterprise, and we’re excited to work with the Magnite crew to create higher advertising-supported content material experiences for our prospects and to make it simpler and extra environment friendly for advertisers to attach with Canadian viewers.”

Leave a Comment