Lengthy John Silver’s Faucets Restaurant Know-how Innovators for Digital Transformation and Improved Visitor Engagement |

Along with the cellular app and loyalty program, the model has revamped its web site with a clear, user-friendly interface and navigation capabilities.


By Lea Mira, RTN workers author – 6.25.2024

Lengthy John Silver’s goals to improve its buyer engagement technique by partnering with 4 main expertise innovators: Attentive, Bikky, Plein Air, and Sparkfly. The aim is to implement a 360° next-generation digital and in-store expertise throughout greater than 300 corporate-owned areas and taking part franchisees.

The built-in ecosystem will make the most of a collection of superior platforms, together with Attentive’s CRM and SMS Messaging, Bikky’s Buyer Knowledge Platform, Plein Air’s Net and Cell App, and Sparkfly’s Supply Administration, Loyalty, Digital Pockets, and POS Middleware Platform. This mixture is designed to create extra significant messages, gives, and digital experiences for visitors.

In an organization press assertion, Jason Antony, Director of Digital Advertising and marketing for Lengthy John Silver’s, commented on the initiative, stating, “By incorporating this cutting-edge expertise into one 360° engagement ecosystem, we’re excited to seamlessly mix the web and in-store expertise and cater to immediately’s trendy, digital-first shopper.”

The expertise companions deliver many years of mixed expertise in supporting development and innovation throughout the quick-service restaurant (QSR) business. Their platforms provide the flexibleness, easy performance, and deep integrations essential to revolutionize buyer interactions with the LJS model, driving engagement, loyalty, and sustainable development.

The brand new engagement ecosystem goals to streamline the ordering course of and personalize rewards, making a seamless and tailor-made expertise for every visitor. This strategy is anticipated to foster deeper connections, improve general satisfaction, and drive buyer loyalty. Moreover, it can unlock worthwhile insights to repeatedly refine and optimize the model’s choices, making certain long-term success and development.

The preliminary part of this digital transformation went dwell in April 2024. This part consists of the launch of the Lengthy John Silver’s cellular utility and a brand new loyalty program known as Seacret Society, which have been unveiled in Might of this 12 months. These improvements purpose to enhance how prospects join with the model, providing unparalleled comfort and rewards.

Nate Fowler, President at Lengthy John Silver’s, acknowledged, “The introduction of the Lengthy John Silver’s cellular app and the Seacret Society loyalty program displays our ongoing dedication to innovation and buyer satisfaction. By these initiatives, we purpose to specific our appreciation to our loyal patrons whereas embracing the digital age and evolving restaurant panorama.”

The Lengthy John Silver’s cellular app, out there on the iOS App Retailer and Google Play, permits prospects to browse the menu and place orders upfront. Seacret Society members can earn and redeem rewards seamlessly via the app. The Seacret Society loyalty program is a nod to Lengthy John Silver’s most loyal fan base. Members earn 4 cash for each greenback spent on Lengthy John Silver’s food and drinks gadgets, which may be redeemed for numerous rewards, together with complimentary meals gadgets and unique reductions. Members additionally acquire entry to member-only specials and thrilling gives. To rejoice the launch, new members obtain a particular welcome present of 1 free preselected menu merchandise.

These digital platforms are a part of Lengthy John Silver’s ongoing funding in modernizing the shopper expertise. Along with the cellular app and loyalty program, the model has revamped its web site with a clear, user-friendly interface and navigation capabilities. Transformed eating places nationwide are putting in digital menu boards to facilitate the rotation and highlighting of menu gadgets.

Wanting forward, the corporate, with 540 areas in the USA as of December 2023, reportedly plans to discover and implement further options for improved buyer connection. The model is at the moment rolling out self-service kiosks in its eating places, anticipated to be out there by fall. Digital menu boards are being put in in new and renovated areas, sustaining a constant model picture throughout all digital platforms. The self-service kiosks will mirror the web and app interfaces, making certain a seamless and unified expertise for patrons.

Lengthy John Silver’s beforehand reported success in on-line ordering via its partnership with Revolution Ordering. Following implementation, the model skilled a 48% improve in common day by day digital order quantity and a 5% improve in common day by day digital ticket. The corporate started its digital journey with the answer supplier in early Summer season 2021 by rolling out Revolution’s Order One platform and Join market order insertion product in company areas, with franchisees becoming a member of by the top of the 12 months. The Lent season, a vital enterprise interval for the model, noticed many shoppers consuming seafood and abstaining from meat. Revolution’s Order One platform offered a unified internet, cellular, and voice order administration software program platform that seamlessly built-in into restaurant level of sale programs.

In 2021, the corporate selected Interface Safety Methods to boost community connectivity throughout 430 of its eating places. The corporate applied Interface’s totally managed, restaurant-in-a-box answer that features prefabricated community tools prepared for SD-WAN growth, wi-fi WAN backup, and VoIP connectivity. This strong community helps further companies like visitor Wi-Fi, cellular gadgets, and tablets for his or her workers, making certain constant and passable customer support.

The mixing of superior expertise at Lengthy John Silver’s marks a pivotal shift within the quick-service restaurant business. By partnering with expertise answer suppliers like Attentive, Bikky, Plein Air, and Sparkfly, the model is enhancing buyer engagement and operational effectivity via a 360° digital and in-store expertise. The brand new cellular app and loyalty program exemplify how expertise can create customized interactions and streamline the ordering course of. Moreover, digital menu boards, self-service kiosks, and a revamped web site guarantee a constant and seamless buyer expertise.

Because the restaurant business evolves, adopting cutting-edge expertise is crucial for assembly the calls for of immediately’s digital-first customers. Lengthy John Silver’s strategic initiatives place the model on the forefront of this transformation, setting a excessive normal for buyer engagement and operational excellence.

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