Failure to Preserve Tempo with Know-how is Largest Danger for Accounting Execs

A brand new Intuit QuickBooks survey exhibits that whereas the accounting business has felt the shockwaves of fixing financial situations, accounting professionals consider that failure to maintain tempo with technological developments is the best threat to the business — forward of upper rates of interest, the rising price of products, and widespread hiring challenges.

These findings and extra are highlighted within the 2024 Intuit QuickBooks Accountant Know-how Survey, commissioned by Intuit Inc., the maker {of professional} tax options, in addition to TurboTax, Credit score Karma, QuickBooks, and Mailchimp.

“QuickBooks is dedicated to serving to accountants adapt to the business’s altering panorama and undertake the mandatory applied sciences to make sure their skill to innovate and succeed nicely into the long run.”Put up this

The survey of 700 accountants within the U.S. underscores the essential position of know-how in assembly rising shopper expectations, addressing hiring shortages, and bettering operational effectivity whereas sustaining a constructive outlook on the business’s future.

“The accounting career has been experiencing a big evolution on the intersection of know-how and finance, presenting each challenges and alternatives for accountants to navigate as they attempt to satisfy purchasers’ wants,” mentioned Jeremy Sulzmann, Vice President, Intuit QuickBooks Companions Section. “QuickBooks is dedicated to serving to accountants adapt to the business’s altering panorama and undertake the mandatory applied sciences to make sure their skill to innovate and succeed nicely into the long run.”

Leaning into Tech to Obtain Progress

To fight the specter of not maintaining tempo with tech developments, many accountants are embracing and prioritizing the adoption of latest improvements of their day-to-day operations. This prioritization is mirrored of their funding methods. On common, respondents reported they plan to speculate $24,000 in accounting and bookkeeping applied sciences within the coming 12 months. And these investments can have a powerful payoff in the long term, particularly throughout unsure financial occasions. Actually, 93% of respondents consider that accounting companies making extra use of know-how usually tend to survive intervals of excessive inflation and rates of interest.

Moreover, know-how adoption is believed to have a constructive influence on accounting expertise shortages in two key areas: attracting and retaining expertise. Since 2023, hiring struggles persist, with 94% of respondents saying hiring has been a problem throughout the board — up 8 share factors in comparison with final 12 months’s QuickBooks information. This concern is rising as extra respondents report experiencing hiring challenges for early-career professionals in comparison with final 12 months, significantly for graduate and entry-level accounting roles. Actually, many accountants are calling for business requirements to shift in mild of the expertise pipeline scarcity. Almost all (98%) agree that different pathways to CPA licensure can put together upcoming accountants as successfully as or extra successfully than the normal 150-hour pathway.

As for expertise at any stage, to draw and retain workers over the following 12 months, practically all respondents (99%) say their companies will prioritize the newest applied sciences to help day-to-day work. Moreover, 95% agree {that a} willingness to study and undertake new applied sciences is simply as vital to their success as conventional accounting expertise.

The Impression of AI on the Accounting Trade

Staying forward of the know-how curve by means of the usage of AI is rising in recognition to satisfy evolving calls for. Actually, 98% of respondents have used AI to help purchasers previously 12 months, and 98% have used AI for agency operations with plans for expanded use.

”Whereas AI is seen by some as a alternative for duties accounting professionals handle, it presents a chance for them to leverage the ability of this tech to uplevel their providers. Many accounting companies have acknowledged this shift and are implementing modifications to make the most of AI throughout their workflows. We consider the info exhibits the business will proceed to evolve and thrive because of this skill to embrace and use AI know-how,” Sulzmann added.

Over the following 12 months, greater than half of accountants say their companies plan to put money into AI (57%) and automation instruments (54%), highlighting the transformative potential of those applied sciences. It is a regular enhance in comparison with final 12 months, the place somewhat underneath half (48%) of accountants mentioned their companies deliberate to put money into AI and automation instruments.

Whereas adoption of AI continues within the business, many are approaching it with warning. For respondents, information privateness and safety (31%), accuracy (21%), and implementation and upkeep prices (21%) ranked as their greatest AI issues. Regardless of different reviews noting that accountants are at excessive threat of being changed by AI, solely 9% within the business felt that job alternative was a priority. To additional guarantee cautious use of the tech, practically all (99%) have formal ethics pointers for AI use, and two-thirds (66%) say their pointers embody shopper disclosure for the usage of AI of their work.

Navigating Financial Challenges

Whereas adoption of latest tech and innovation is the primary precedence for accountants to efficiently navigate by means of present financial situations, our examine additionally exhibits how accountants are assessing the risk from different financial forces.

In 2023, accountants’ enterprise outlook was constructive with 82% sharing they anticipated enterprise development within the coming 12 months. Nevertheless, the neighborhood has since felt the influence of fixing situations, with 21% of respondents noting financial instability as one of many best threats to the business’s future. One of the crucial vital challenges companies have confronted in 2024 is decreased profitability, with 63% reporting a lack of earnings because of larger rates of interest and the rising prices of doing enterprise.

Simply as accountants have confronted monetary challenges ensuing from larger rates of interest and rising prices, so have their purchasers. Almost all respondents (99%) famous that larger prices and rates of interest have adversely affected their purchasers. And 91% agree that whereas inflation has slowed, these financial components nonetheless pose a risk to their purchasers’ development over the following 12 months.

Learn the whole 2024 Intuit QuickBooks Accountant Know-how Survey outcomes right here. To study extra about how QuickBooks serves the accounting neighborhood with its built-in, end-to-end, AI-driven monetary know-how platform, go to For extra details about how Intuit is delivering AI-powered options to greater than 10 million small and mid-sized enterprise clients, together with accountants, go to the Intuit weblog.

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