Low-Sugar Juice Startup Adapts Expertise For Fruit Sorbets

An Israeli startup that makes use of revolutionary expertise to cut back the sugar content material in fruit juices has created sorbets with round half of the sugar. 

Rehovot-based Higher Juice makes use of pure enzymes to transform sugars in juice to non-digestible compounds, like dietary fibers. The sugar is changed with different candy molecules, with out altering the style or affecting the naturally occurring vitamins, together with nutritional vitamins, minerals, and antioxidants.

The corporate tailored its proprietary expertise to be used with the fruit concentrates and purees that type the bottom of sorbets, producing a spread of flavors of the frozen dessert, together with apple, orange and strawberry. 

The sugar content material of the soberts has been decreased by between 50 and 70 % and the calorie rely by round 40 %.  

“Even merchandise claiming zero added sugar nonetheless home roughly 6 % to 10 % % sugar from the fruit juice concentrates alone,” stated Higher Juice co-founder and CEO Gali Yarom.

 “Our handled sorbets possess a extra light sweetness but retain all their attribute fruity notes and taste. But they’ve fewer energy and a decrease glycemic index,” she stated.

Sorbet has the next glycemic index (the extent to which meals improve blood sugar) than ice cream. It is because it comprises sugar from fruit however with out the fats present in ice cream, which implies the sugar is absorbed extra shortly into the bloodstream. 

Higher Juice plans to market its sugar-reducing expertise to ice cream chains as a small plug-in unit that permits distributors to manage the quantity of sugar that’s eliminated.  The expertise can be used for the fruit concentrates used to make ice cream.

“This accomplishment showcases our capacity to broaden the scope of functions that our expertise can apply to,” stated Higher Juice co-founder and CTO Eran Blachinsky.

“Its potential goes past simply fruit juices to any product that comprises actual fruit elements, equivalent to jams and fruit roll-ups that are additionally within the pipeline for a Higher Juice sugar discount makeover. We ship excellent news to customers who’re consciously searching for to cut back their sugar consumption or with sugar sensitivities with out having to surrender the enjoyment of those candy delights.”

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