Banyan Know-how promotes Wright to CMO

CLEVELAND, Ohio — Banyan Know-how  has introduced the promotion of Deanna Wright to Chief Advertising and marketing Officer (CMO).

“Deanna’s distinctive management in advertising and marketing has been instrumental in elevating Banyan’s model presence and driving our progress,” mentioned Banyan CEO Brian Smith. “Her strategic imaginative and prescient, dedication and talent to encourage her groups make her the right option to tackle this expanded position. I’m assured that underneath her steering, the Advertising and marketing, Inside Gross sales and Enterprise Growth groups will thrive, additional propelling Banyan’s success.”

Wright, who beforehand served as Director of Advertising and marketing for Banyan, will proceed to steer the freight execution software program supplier’s total model and advertising and marketing presence with a give attention to revolutionary methods and impactful campaigns that strengthen the model’s id, improve its market place and drive engagement throughout varied channels.

“I’m really honored and excited to tackle this expanded position at Banyan,” Wright mentioned. “It’s been extremely rewarding to see our advertising and marketing efforts flourish, and I stay up for bringing that very same vitality and strategic imaginative and prescient to the Inside Gross sales and Enterprise Growth groups. Collectively, we’ll proceed to innovate and drive Banyan’s progress, guaranteeing we ship distinctive worth to our prospects and companions.”

Along with Advertising and marketing, Wright additionally oversees the Inside Gross sales and Enterprise Growth groups at Banyan. She is liable for growing strategic plans to drive gross sales progress, overseeing the coaching and growth of gross sales personnel and figuring out new market alternatives. Wright ensures that each groups align with the corporate’s total targets, working intently with cross-functional departments to optimize efficiency.

Wright has spent most of her profession in advertising and marketing management positions on the senior degree, constructing expertise and sources to drive firm income and progress. She holds each bachelor’s and grasp’s levels in enterprise administration from Cleveland State College. She is a member of the Senior Management Staff at Banyan Know-how and is devoted to the continued profitable growth, deployment and administration of LIVE Join®, the logistics trade’s most complete know-how answer.

Dana Guthrie

Dana Guthrie is an award-winning journalist who has been featured in a number of newspapers, books and magazines throughout the globe. She is presently primarily based within the Atlanta, Georgia, space.

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